Can we all agree that the Number One Challenge in getting a house sold is finding a qualified buyer and getting them approved for a mortgage?
With all the homes out there on the market, buyers don't need to look hard to find homes with a great kitchen, gorgeous hardwood floors, or whatever other feature most sellers think is important. The real struggle these days is getting a buyer financed so they can purchase your home. And for buyers, every penny saved is a penny that can be used to buy your home.
So while many real estate agents focus on making your house "pretty-as-a-picture," consider these suggestions for making it financially attractive as well:
- "Seller will pay closing costs up to $4K (or whatever you decide)" — You know all buyers will ask and you know you'll end up paying them anyway, so why not make it clear from the start that you'll cover closing costs up to a reasonable, yet generous, maximum?
Continue reading "The Best Sales Strategy You'll NEVER Hear from an Agent" »
